Pros and Cons of Advertising to Homeowners for Service-Based Businesses


– Advertising to homeowners keeps your services top of mind and increases visibility

– Homeowners are often more willing to pay for quality service which can ensure a return for your business

– You have the potential to reach a wider audience with your message


– Homeowner markets can be more finicky than business markets

– You may have to find more ways to stand out amongst your competitors

– Homeowners can be less likely to purchase services they think they can do themselves

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